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Monthly Archives: March 2017
Women first
5 emerging platforms putting women first (bookmark them now)
13 hours ago
By Sara Radin
Girl Gaze: A female led space celebrating the diversity of women
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One could say Rookie Magazine set the current young female movement in motion back in 2011 when it gave girls an accessible, authentic platform featuring their own voices. Now, six years later, the movement is multiplying and going viral: emerging girl-focused collectives, newsletters and zines are giving today’s young females a space to have a voice, stay inspired and informed, and empower each other through sports, music, and art. Even Teen Vogue has evolved its platform, advertising itself as a feminist platform and covering politically charged topics in addition to its typical fashion content. Then there’s Clover Letter, a daily email newsletter that aims to update teenage girls on news. While #girlpower may be infiltrating social media (the hashtag has over 4 million impressions on Instagram) one thing is certain: feminism is no passing trend.
We’ve rounded up five emerging platforms using athletics, skateboarding, photography and music to inspire young women:
GIRLSCHOOL – Founded by musician, Anna Bulbrook, this LA-based, female-led music festival also operates as an online platform and collective, which connects young women-identified musicians and creatives. After noticing a lack of alternative rock female musicians, Bulbrook’s program has hosted two large-scale music festivals as well as run successful partnerships with Nasty Gal, Lyft, and Amy Poehler’s Smart Girls.
#ShePlaysWeWin – This ongoing photo series and community is aims to give a voice to young women in athletics. Founded by an LA-based photographer, Christin Rose says playing sports helped her grow self-esteem as a kid. She sets out to capture the spirit of young girls engaged in all kind of athletic activities through compelling photos and quotes. The platform has already collaborated with Opening Ceremony on its Vans x Natalie Westling campaign, as well as Under Armour on a special collection of apparel and accessories
Girl Gaze – Started by photographer and talk show host Amanda de Cadenet, this multi-media project aims to support and promote girls behind the camera through exhibitions, publications, grants and social media. Up until last month the project even had its own exhibit at the Annenberg Space of Photography, giving young female photographers from across the globe a chance to show their work. In September 2016, the platform curated the first and only completely female issue of Teen Vogue and in January 2017, de Cadenet announced a partnership with Warby Parker on a few frames, with some of the proceeds going to GirlGaze.
Discwoman – This New York-based collective and booking agency represents and showcases cis women, trans women, and genderqueer artists in electronic music. Started by Frankie Hutchinson, Emma Burgess-Olson and Christine Tran, the platform has produced and organized events in over fifteen international cities, collaborating with more than a hundred DJ’s and producers. The trio was listed as members of Forbes 2017 30 under 30 list for the music category.
Brujas – This all girl skate crew is one of several on our radar right now. Hailing from the Bronx, New York, the Brujas considers itself a “freeform, urban revolutionary feminist collective that expresses community through skateboarding and political organizing…in the form of services and programming designed for urban youth of colour.” Recently, the Brujas have expanded their programming from hosting parties to even launching a streetwear line called 1971 at Miami Art Basel in December 2016.
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Exclusive: Wrangler and Peter Max celebrate The Summer of Love 50th Anniversary
12 hours ago
Wrangler and Peter Max collection
When people talk about “the 60s” in San Francisco, they’re talking about a period from January 1967 to December 1969 — just three short years that would nonetheless forever reshape the population of the city and our image in the eyes of the rest of the world. The Summer of ’67 became a defining moment of the 1960s as the San Francisco counterculture movement came into public awareness. A generation was emerging that was suspicious of the government, rejecting the conformist values of Cold War America and demanding cultural and social change.
Human Be-In in the Golden Gate Park on January 14, 1967, became one of the main epicentres of hippiedom, and arguably its spiritual heart, serving as the birthplace of multiple bands that would go on to shape the music of the era, and draw crowds at another defining event of the 60s, Woodstock.
These movements inspired the formation of psychedlic groups all over America and the world with debut music from the likes of The Pink Floyd, The Doors, The Jimi Hendrix Experience and The Velvet Underground as well as artists like Alan Aldridge, Victor Moscosco and John Van Hamersveld who provided weird and wonderful artwork to compliment these new trippy sounds.
One artist who truly made his mark on the era was Peter Max. Known for his dazzling variety of bightly coloured drawings, paintings and kaleidoscopic colour-combinations, Max’s dreamlike landscapes, pulsating graphics and world-famous posters defined pop culture through his art at a time when the Beatles were changing the world’s outlook with their music. Max synthesized the “Summer of Love” into artworks from canvas to mugs, clocks, scarves, clothes, and cruise ships that made him an instant household name across the globe.
His collaboration with Wrangler in the early 1970s was one of the most sought-after merchandise at the time. The collection featured a range of boldly colourful, upbeat pieces like jeans, shorts, western shirts and jackets, printed sweats and Ts, all with packaging and tags in artists signature style graphics.
2017 not only marks the 50th anniversary of the Summer of Love, but also Wranglers 70th anniversary. So in celebration the brand has teamed up once again with Peter Max with a special premium collection that pays tribute to the original collaboration.
According to Wrangler’s Creative Director, Sean Gormley, the new, all European-made line – for both men and women – has the same splash of high energy with archive-inspired jeanswear, but with modern fits for a new generation of hippies and denim rebels. Gormley explained that the collection, split into a Summer and Fall delivery will introduces new jean fits: for men, a tapered version of the 11MWZ, a Wrangler classic, and for women a high-waisted, hip-hugging straight cut. Jackets are boxy and cut short, shorts gently flared. Staying true to Wrangler’s seven icons, Gormley and the team have included details like vintage patch, pocket branding and seven belt loops, each highlighted by the use of white stitching.
The Summer delivery, in May, is characterised by two stories: a mixing of different denims in the same garment and a mixing of different panels of variously coloured cloths. Key colours in Summer include vibrant, pop shades of red, peach, green, blue and sand, all worked onto a range of jeans, shorts, western shirts and jackets, printed sweats and Ts. Each element of each labour-intensive piece is necessarily separately cut, washed, dyed and then assembled.
The Fall delivery, in August, sees a continuation of denim mixing and colour mixing, but in corduroy fabric and a winter palette. In Fall they also have a third story – combining selvedge denim and indigo herringbone with hickory striped cloth and corduroy. This collection explores a more wintery colour range of navy, burgundy, tobacco and off-white. All pieces in both deliveries are lined in a fun digital print of Max’s ‘Flower Runner’ or ‘Smile’ graphic and feature packaging that is a direct replica of the 70s original. Check out this exclusive images from the collection here and keep your eyes peeled to Wrangler.com for morehttps://disqus.com/embed/comments/?base=default&version=1973d3a3c1957d897d05fa77fa3b9839&f=wgsn-blogs&t_i=1171171%20https%3A%2F%2Fwww.wgsn.com%2Fblogs%2F%3Fp%3D1171171&t_u=https%3A%2F%2Fwww.wgsn.com%2Fblogs%2Fwrangler-and-peter-max-summer-of-love-denim-collection%2F&t_e=Exclusive%3A%20Wrangler%20and%20Peter%20Max%20celebrate%20The%20Summer%20of%20Love%2050th%20Anniversary&t_d=Wrangler%20and%20Peter%20Max%3A%20Summer%20of%20Love%2050th%20Anniversary&t_t=Exclusive%3A%20Wrangler%20and%20Peter%20Max%20celebrate%20The%20Summer%20of%20Love%2050th%20Anniversary&s_o=default&l=
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